There are many free tools out there like Google Analytics that give you instant access to the actions, behaviors, and locations of prospects visiting your website, and more robust tools like Marketing Automation software can trace attribution across channels like email, social media, and events. But this data is useless if it doesn’t relate to your business goals. That’s where Key Performance Indicators (or KPIs) come into play. A KPI is a measurement that will directly affect your marketing objectives. For example, if your goal is to increase sales efficiency, you’ll want to measure the total amount of sales divided by total leads. By tracking the right KPIs for your business, you’ll be able to measure the most meaningful analytics and make more educated marketing decisions
Our Data and Analytics practice certified Domo consultants are experts in building Marketing Analytics and User Experience Analytics dashboards that clearly show progress towards daily and monthly goals, return on investment (ROI), website conversion rates, cost per lead by source, revenue per lead by source, etc. You can use these KPIs to make better decisions about your goals, strategies and tactics to increase your sales efficiency and improve user and brand experience.