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The UX Design Process

Proviniti’s Customer Experience Practice

With many choices in the marketplace and with instant access to information, products, and services, companies need to stay relevant and compelling to find and keep customers. We help our clients create a unique user experience by creating new visions, transforming or staking new ground and making it easy and compelling for customers to do business with them. We also provide expert UI designers and CRM professionals to create a holistic design. Proviniti believes that success requires understanding and managing the following elements of the customer experience:


  • Knowing the customer journey is a key to seeing your products and services from the customer point of view. And, as every customer is at some level unique, having a view of different customer personas and points of view helps companies balance the overall brand experience while also building personalization.
  • Gathering and using data – By Leveraging our experience in Business Intelligence and Marketing Analytics space and tool sets such as DOMO, clients are able to sort and understand the data to make decisions that move the needle of the customer experience and improve conversion rates.
  • Focusing on employees is shown to have a game changing impact on the way that customers are treated. Our firm works to identify and implement improvements that give employees knowledge, empower them, and, recognize them for their contributions.

Learn more about our Customer experience practice or UI design here.